Promova is a one-stop language learning platform that includes a mobile app, conversation clubs, group classes and one-to-one lessons with tutors. We have a popular website, media presence, and active socials. Our app has been downloaded more than 17 million times, and our learners completed over 35 million lessons over the last few years. Our goal for the next 2 years is to secure a spot among top 5 online language learning services worldwide. Looking ahead, within the next five years, we want to achieve the status of a unicorn company with Ukrainian roots!
Currently, we are looking for Lead of Organic Acquisition (SEO / ASO) to join the Promova team.
The goal of this role is strategic: developing and executing a strategy for attracting organic traffic and converting it into leads for the product, both worldwide and in key focus markets.
Your areas of impact:
- Own the entire organic user acquisition direction, including the website, PBN networks, apps, AI tools, Reddit, and other platforms.
- Conduct competitor analysis, track trends, and continuously explore new opportunities to create truly outstanding solutions and become the number one player in the region.
- Develop a strategy that leverages both owned placements and external resources to effectively attract and intercept organic traffic across different intents, ensuring its conversion into product users.
- Work on both our WorldWide strategy and specific geographic markets (currently focusing on 14 countries).
- Build and lead teams (SEO, ASO, Linkbuilding, and others) to drive effective results.
- Participate in forecasting and planning, with the ability to predict traffic, conversion rates, leads, and revenue from organic channels.
- Engage in projects and experiments aimed at improving strategy and monetization.
- Manage budgets.
- Involve vendors, auditors, and external expertise to maximize results.
What you’ll need:
- 5 years of experience in SEO.
- 2+ years of experience in team management.
- 2+ years of SEO experience in English-speaking markets and within a product company.
- Proficiency in SEO tools such as Ahrefs, Serpstat, Semrush, and SimilarWeb.
- Deep understanding of website ranking factors and search engine algorithms.
- Knowledge of Google Analytics, Google Search Console, and experience working with product analytics.
- Strong expertise in On-page, Off-page, and technical SEO optimization.
- English proficiency at B2-C1 level.
Corporate benefits:
- Compensation for external training, seminars, and access to Business and Management School for employees.
- A large e-library, access to paid online courses and conferences, internal talks and workshops, and English courses.
- Corporate doctor and medical insurance.
Interview process:
- Pre-screen with a Recruiter (30 minutes).
- Interview with Hiring Manager (1.5 hours).
- Test task.
- Bar-raising interview (1 hour).