Genesis is a full-service international IT company. More than 1,500 people in five countries create products for more than 200 million unique monthly users. We are one of the largest partners of Facebook, Google, Snapchat, and Apple in Eastern Europe. Our ecosystem consists of more than 15 companies and an investment fund.
EverHelp is a project in the Genesis ecosystem. We’re a team of professionals, that’s developing outsourcing support services for plenty of products all over the world at a dynamic tempo. The project launched in 2021, and last year we experienced a yearly growth rate of +82%. Since February 2022, we've managed to preserve all our workplaces and, most importantly, we continue to strengthen our team while maintaining an employee satisfaction rate of over 90%.
Our statement:
- We’re against war and unjustified aggression,
- We evacuated all the teammates and their families from the frontline, helped them find a new place to live and provided financial support,
- We provided the team with charging stations,
- We continue to work together for the future of Ukraine.
Now we're looking for an experienced Digital Marketing Manager.
The main goal of this role is to provide effective management of paid marketing campaigns, that will contribute to EverHelp's business goals of attracting new clients and ensuring brand awareness. In the future, you'll have an opportunity to grow to the Head of Marketing.
Your future responsibilities include:
- Develop, implement, and manage comprehensive paid acquisition strategies across multiple digital platforms (Google Ads, Facebook Ads, LinkedIn, etc.),
- Align paid acquisition strategies with overall marketing goals and business objectives,
- Create and oversee execution of paid campaigns, including budget allocation, targeting, ad creatives, and landing page optimization,
- Monitor and optimize campaigns for ROI, ensuring efficient use of budget and maximizing conversion rates,
- Track, analyze, and report on key metrics and campaign performance,
- Utilize analytics tools to measure campaign success, identify trends, and provide actionable insights,
- Conduct market research to understand target audiences and refine targeting strategies,
- Develop and manage customer segmentation to enhance campaign personalization and relevance,
- Collaborate with design and content teams to develop compelling ad creatives,
- Ensure ad content is aligned with brand messaging and resonates with target audiences,
- Design and implement A/B tests to evaluate ad performance and improve campaign effectiveness,
- Continuously optimize campaigns based on test results and performance data,
- Provide regular budget updates and forecasts to stakeholders,
- Work closely with cross-functional teams (sales, product, customer service) to ensure alignment and support for paid acquisition initiatives,
- Coordinate with external agencies or vendors as necessary to enhance campaign execution,
- Stay updated on industry trends, competitor strategies, and market changes,
- Adjust strategies to stay competitive and capitalize on new opportunities,
- Utilize digital marketing tools and platforms (e.g., Google Analytics, Ahrefs, HubSpot) for campaign management and analysis,
- Use insights to enhance customer acquisition and retention strategies,
- Pursue professional development opportunities to enhance skills and knowledge in paid acquisition,
- Develop and manage paid campaigns for candidate recruitment to attract top talent to EverHelp,
- Promote the EverHelp brand through paid digital channels to increase brand awareness and engagement.
Needed experience & skills:
- 3 years of relevant experience,
- Experience of work with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Ahrefs, HubSpot, Looker,
- Strong analytical skills.
Nice to have skills:
- SEO knowledge,
- Experience with platforms like Clutch,
- Market research skills.
Work with EverHelp is about:
- Opportunity to join the Ukrainian company and help the Ukrainian economy,
- 20+ vacation days and unlimited sick leaves,
- Medical insurance and +10 Healthcare leaves for mental & physical recovery,
- Systematical learning & development inside a team and on an individual level: compensation for professional webinars, courses, conferences, etc.,
- Ability to work from Lviv & Kyiv offices with free breakfasts and lunches or fully remotely,
- Team of professionals who’s ready for knowledge sharing, internal professional communities, team buildings,
- Free sport classes, corporate discounts for gym membership and for other different services like medical services, language schools, etc.